If you're a small business owner, you know that having a website is essential to compete in today's market. But with so many options and moving pieces, it can be tough to figure out where to start—or even what "good" looks like.
We've compiled this list of 30 website best practices for small businesses in 2022. From design tips to content strategy pointers, consider this your one-stop shop for everything you need to get your site up and running—and generating leads—this year. Let's dive in!
Best Practices for Small Business Websites in 2022:
1. Make sure your site is mobile-friendly
2. Use strong calls-to-action
3. Incorporate social proof
4. Keep your design clean and uncluttered
5. Use high-quality images
6. Use easy-to-understand language
7. Write compelling headlines
8. Structure your content using headlines and subheadings
9. Use short paragraphs and bullet points
10. Optimize your website for search engines (SEO)
11. Promote your website on social media
12. Set up Google Analytics tracking
13. Test your forms and contact information
14. Add alt text to images
15. Create a sitemap
16. Use external links sparingly
17. Don't use stock photos
18. Make sure your site is secure (https)
19. Avoid auto-playing videos or audio
20. Don't use popups
21. Create landing pages for paid ads
22. Have a clear return on investment (ROI) strategy
23. Invest in professional website design and development services
24. Work with a web hosting company that offers excellent customer support
25. Use A/B testing to improve your website
26 Make sure your website is accessible to people with disabilities
27 Localize your content
28 Include an author bio with blog posts
29 Integrate live chat
30 Update your content regularly
Bonus Tip: Ans most important for all Small Business Owners is to get started with Google My Business
There you have it—30 of the best practices for small business websites in 2020! By following these tips, you'll be well on your way to having a high-performing website that helps you achieve your business goals this year...and beyond.]]
If you need help with your website or don't have one, give us a call or schedule a meeting and we can discuss your project and how MARZ Web Solutions can help you.