Importance of Small Business Website
More than one-third of small businesses, which account for about 40% of all small businesses, don't have a website. Even more alarming than that is that about 28% of them are unlikely to go ahead and create one in the future. This is a category you definitely don't want to find yourself in.
You see, an average of 80% of consumers research a company online before making purchases or before doing business. This essentially means that you lose over 80% of customers for the simple fact that you don't have a business website. A small business website is beneficial in so many ways such as building credibility, capturing leads, and driving sales so you can grow your business.
That's not all, though, and in this post, we'll share with you some of the most crucial reasons why your small business needs a website.
1. Your Business Will Have an Online Presence
A staggering 63% of all shopping occasions start online. This means that your business needs to be online where your target audience will find you. An online presence is incredibly vital to the growth of your business.
Consumers will find you regardless of the time of day or where they are. Your website will continue to engage your customers when outside business hours when you're not available.
Beyond that, half the world's population searches for information on the internet every day. You will have a better opportunity of growing your customer base by sharing unique content on your blog. When you provide high quality and valuable content in your industry, people that find it helpful will be more inclined to do business with you.
2. Improve Business Credibility
One of the most crucial aspects you need to understand about a small business website is that it will act as your online business address. This is where your current and potential customers, as well as associates, will go to find you.
Your website's Home Page will identify your brand value proposition. The About Us Page will tell consumers everything they need to know about your business. The Contact Page will inform them how to reach you.
A website will legitimize your business as well as improve credibility because it will have identity proof that it actually exists. Having a website makes your business more credible than having a social media page because you will have your own domain. Creating company-branded emails also makes you more credible than having generic emails.
3. Build Strong Relationships
Creating a website shows your customers that you're running a serious business, but they can rely on. When customers understand that you can meet their needs and solve their problems, they're more likely to be loyal to your brand.
You can invite your target market to engage with you in the comments section of your blog or use surveys that will help them convey their needs. Even better, you can use your website to educate your audience about your business.
4. Helps You Build Your Business
One of the things that makes a small business website a crucial part of every business is the ability to share your story. You will have a platform where you can tell your audience why you started the business. Share what your goals are, and what you hope to achieve.
A website will help you get more customers because you will share your expertise and experience in your line of work. It will serve as a platform that will also attract the right employees if you're looking to expand your team. Your local web design company should be able to craft a professional career web page that will attract the right candidates.
5. Great Platform to Market and Promote Your Business
Even though some traditional marketing strategies such as print ads and flyers are still effective, at this point, if you're not doing online marketing, you are truly missing out. Traditional marketing costs a lot more and covers much less ground.
Online marketing is faster, inexpensive, and more efficient. While online marketing is a broad concept, any strategies will fall short if you don't have a small business website.
For instance, your social media posts can direct customers to your website, where they will find more information about the said post. In addition to that, blogging, email marketing, and videos embedded on your website will increase your conversion rate and drive sales through the roof. As long as you have a professional local web design company, your website can take your business to greater heights.
6. Help You Keep Track of Your Business
A major importance of having a website for small businesses is the fact that it'll help you keep track of your business in real-time. This is easy through analytics, which will provide you with useful and valuable information on how your business is moving within a given period of time. You will be able to measure the number of visitors that visit your website, both the number of unique visitors and return visitors you get.
You can also measure the number of page views and impressions to get an idea of the type of content your target market is most interested in.
Additionally, you can measure your bounce rate, which shows the number of visitors who leave too soon without exploring the first page, and you'll get to see how long your visitors stay on your website. This kind of information is incredibly important because it will help you improve your website and your business along with it.
7. It Gives You an Opportunity for Growth
In general, your website is an avenue to grow your business because it provides a place where potential investors will find you. You can showcase what your company is all about, what you have achieved so far, and where you're headed in the future. Your competitors are likely to get all the attention if you do not have a website of your own online.
Creating the Best Small Business Website
Now that you understand the importance of a small business website, the next course of action is to create one. Now we understand that you may not know all the intricacies of creating a professional and effective business website. For this reason, we're offering you our professional web design and SEO services.
At MARZ Web Solutions, we have specialized and experienced web design experts. Even better, we offer affordable pricing without compromising on quality. Please get in touch with us today, and we'll be more than glad to start you off your successful business journey!