Nearly 50% of small businesses say design is very important to their company's success. Another 67% say graphic design will become increasingly important. With over 200 million active websites online, you need a stunning site to stand out.
Otherwise, you could struggle to differentiate yourself among your competitors. Your customers might choose another business over yours. You need a website that has a strong impact instead.
With Harlingen web design, you can stand out, wow customers, and draw in new leads. A cookie-cutter web design template, on the other hand, could fail to impress customers. By hiring a professional web designer in Harlingen, you can accomplish your design goals.
What should you look for in a Harlingen web designer? Keep reading to find out.
With these tips, you can find the professional team you need to succeed!
Discover your wow-worthy website with these helpful tips today.
1. Establish Your Goals
Before you start searching for Harlingen web design, sit down with your team. What are your goals for the year? What do you hope to accomplish through your website?
If you want to find a web designer in Harlingen capable of accomplishing your goals, you need to know what those goals are.
- For example, do you want to prioritize:
- Building brand awareness, trust, and loyalty
- Generating more website traffic
- Increasing your search engine ranking for specific keywords
- Generating more form submissions or online sales
- Booking more appointments
- Increasing your email newsletter subscribers
- Establishing your credibility in the industry
- Positioning yourself as a thought leader
- Generating more backlinks from high authority websites
Once you determine your goals, you can determine what web design services you need.
For example, do you want to generate more sales? Make sure to find a web designer in Harlingen with e-commerce experience. Otherwise, they might struggle to properly build your website.
Do you want to generate more website traffic? Look for a professional who understands the importance of web design and search engine optimization (SEO). They can create a website for you with Google's Core Web Vitals in mind.
2. Choose an Experienced Team
Once you determine your goals, you can find a team equipped to accomplish those goals. Remember, you might need specific services like SEO. Maybe you want to create landing pages on your website for pay-per-click (PPC) advertising.
Look for a team that has the experience you need.
An experienced team will have no trouble answering your questions. A new team, on the other hand, is likely still working out kinks in their operations. They could make costly mistakes with your web design as a result.
As the Harlingen web designer how long they've worked in the industry. How long has the marketing agency operated? How much experience does each member of the team have?
What about the team's credentials? Do they have proper training and certification?
Look for a team that has experience in your industry, too. For example, a restaurant might want to find a Harlingen web design that's worked on restaurant sites in the past. Their prior experience could give you an advantage.
3. Review Their Services
Don't forget to review each team's services. Take a look at your business and marketing goals again. What services do you need to accomplish those goals?
During your consultation with each web designer, they should ask you about your business goals. If they don't, they won't create a website with your expectations in mind. Instead, they might take a cookie-cutter approach.
Your business is unique. You need a website that's unique, too.
Do you want to generate more website traffic this year? Maybe you want to establish yourself as a thought leader. Search engine optimization can help.
SEO can help you rank higher on search engines like Google. You can appear each time someone searches for your product or service.
In fact, over 50% of website traffic comes from organic searches. SEO drives 1,000% more traffic than organic social media, too.
Do you need an eye-catching, stand-out brand? Look for branding services as well. Otherwise, you might struggle to build awareness and recognition.
A web designer in Harlingen will understand what services you need to accomplish your goals.
4. Consider Their Process
Ask each Harlingen web design agency about their process. Will they map out your website by creating a blueprint beforehand? Will they prioritize user experience (UX) design trends?
UX design trends can ensure your website is fast and easy to use. By improving the UX, you can keep people on your website longer. UX design trends can benefit your SEO and PPC campaigns, too.
Learning more about the web designer's process will help you determine their experience and expertise.
5. Ask for References and Reviews
Everyone will try to convince you that you're the best in the business. Instead of believing their word for it, turn to the designer's clients. Speaking with references and reading reviews can help you determine the designer's reputation.
Did they communicate during each stage of the project? Were they helpful and professional? Did the client experience any issues while working with the designer?
Asking these questions can help you find the right fit.
6. Gather Case Studies
You can also learn more about the designer's abilities by exploring their case studies.
How did the designer help the client accomplish their goals? What key performance indicators did they track?
As you explore the designer's portfolio, pay attention to the design elements. Do you like their style? Make a note of anything you want to feature on your own website.
7. Consider Their Availability
Make sure the Harlingen web designer you choose is able to start on your project right away. Otherwise, you might have to wait a while. Choose a business that can appeal to your deadline.
8. Set a Budget
Ask at least three designers for a quote. Then, review your options. If someone's price seems too good to be true, it could indicate low-quality services.
It's likely the designer is desperate as well.
Instead, choose someone who suits your needs and budget.
Wow-Worthy Websites: 8 Qualities to Look for in Harlingen Web Design
Don't rush to choose the first web designer you come across. Instead, look for these eight qualities during your search. With these tips, you can find the best Harlingen web design available!
With a web designer at your side, you can develop a wow-worthy website ready to accomplish your business goals!
Eager to get started? We're here to help.
Request a free consultation from our team today!