It's not feasible to conduct business, even a brick-and-mortar one, without a web presence. Consumers turn to the internet for everything, from product research to location and operating hours. Even only a simple, well-designed website can provide you an edge in your area, and if you have goods to market, your site can start up new markets and expand your business efficiently and cheaply.
Assembling a small business site is crucial to notify your viewers, clarify your value proposition, increase brand recognition, and drive sales.
First, you have to choose a domain name and secure web hosting to construct a business website.
Keep your website up to date and optimized for mobile devices. Also, ensure your website speed is adequate to improve your search engine rankings.
Website design software has evolved to be simple for anyone to use. Especial our MARZ do it your self website builder is easy enough for any skillset to build a professional-looking website. You do not need to understand coding to create an attractive and functional website. You only have to follow fundamental principles and suggestions to give your website a professional appearance, make it simple to find, and show your company in the best light. We also offer Web Design Services at a very affordable price, so if the DIY route is not your thing, we can help you build a website today.
Determine The Purpose Of Your Website
A company website generally functions as a room to provide general information regarding your organization or an immediate platform for e-commerce. Whether you create a simple site that tells a bit about your company or a more intricate e-commerce site included in all, Do It Yourself Plans, or We Build if Plans, the main thing you must do is say what your organization does -- on the homepage in stark terms.
Immediately visitors need to know what you offer and, if you are focusing on a local market, what area or areas your service. That information is on-page SEO, which Google loves. Do not make customers search around to find out if your organization can do what they need.
If you're a retailer or service provider and want to provide clients the choice to pay online, you can do that with our Payment Processor integration. You can link all major Payment Processors like Paypal or Stripe to take payments online, allowing you to sell goods or services online.
We offer an online ordering system for restaurants where your customers can look at your menu, place an order, and pay online. Online ordering on your site offers convenience to your customers while helping your restaurant save money. There are no commissions or fees with our service.
So whatever your business is, we can build you a website to meet your needs.
Your Website Needs A Domain and Hosting
A domain is what people type in their browser ( Chrome, Internet Explorer, Etc ) to land on a website. There are different domain extensions to choose from, but we always recommend going with .com as its most common one, but you can select whatever extension you prefer. You will also need hosting to be able to get your website found.
With our Do It Yourself plans, you get a sub-domain that will get your site online. What is a sub-domain? This is a child domain that is part of the main domain. With our sub-domain, your site would appear like this www.yoursite.marzws.com. You can easily connect a domain to your site by just changing the DNS on it. When you sign up for a Do It Yourself plan we are there to assist you with any issue you might have in connecting a domain.
When we build you a website, we have several plans. We include a free domain as long as you subscribe to the monthly plan and have a website with us.
All of our plans, be it the Do It Yourself or We build it Plans include hosting. If you would get a WordPress site, you have to pay for hosting. Depending on the hosting plan, it can be anywhere from $15 to $100, maybe more. With MARZ Web Solutions, you don't have to worry about hosting as it's included with each plan.
Build Your Website Pages
A good website is more than a static homepage. With all of our Marz Web Solutions Plans, we will create multiple pages dedicated to your business's different aspects, such as a detailed catalog of your products or services or a blog section for company updates.
We make sure each page supports the site's primary goal, has a clear purpose, and includes a call to action (e.g., "learn more," "sign up," "contact us" or "buy this").
As your customers' direct link to you, a contact page is one of the essential sections of a website, so we include as much information as possible (your business's phone number, email address, and physical location, if you have one). It's also a good idea to include information about the founding team or staff on an "about" page so customers can put real names and faces to your brand.
If your business doesn't already have a logo, we can create one for you to use on your website, business cards, and social media profiles. A logo will help your clients identify your company quickly and easily on the Web.
Be clear about what your business does. Distill what your company does into a clear, concise statement and lead with that. Visitors should be able to understand what you do within seconds of landing on your homepage. A few well-written pages are more effective than dozens of poorly written ones. When we build a site, we give you suggestions to help you project a clear and concise statement about your business.
Place strategic calls to action. CTA buttons tend to perform best when they match the information on the page. For example, a "buy now" button makes sense on a product page, but a "contact us to learn more" button might be more appropriate on the About Us page. Similarly, a page listing customer reviews might have a button that takes the reader to the available plans and pricing. We create all call to action buttons to get you better results.
Customer Relations Manager. With our Web Deigns, you a free customer management system (CMS). The CRM is included with all Plans. You can currently capture the visitor's info but not email directly from our Management Platform, but it's something we are working on and will soon be available. A workaround is to integrate an external CRM like Mailchimp and others.
Photos. With each Web Design, we include stock photos if you don't have any pictures. We prefer to get photos of your business, products, or team, but if you don't have any, we can use stock photos to get your website live and looking professional. If you don't have pictures of your product, we suggest taking professional pictures of them. High-quality images will make your site will catch your visitor's eyes.
Test And Publish Your Website.
We make sure that the website is working before we make it live. Each section of the website is checked to ensure that each page works, buttons and links direct the user to the correct page, and make sure there are no spelling errors. Also, we make sure your website displays correctly on mobile devices like tablets and smartphones.
Before declaring your site is live on the internet, we make sure it operates on all major browsers, like Internet Explorer, Microsoft Edge, Firefox, Safari, and Chrome. We click through each page and attribute on every browser to ensure pictures show up, links are right, and the format looks smooth. The effort we put in now will save future complaints from individuals who can't access specific attributes.
One other vital characteristic we incorporate from the beginning is an analytics program. Our Websites come with a simple analytics system that you can use to track visitors to your site. That being said, we highly recommend signing up for google analytics. We will integrate it with your website so you can track your marketing efforts. With Google Analytics, you can follow most conversions and examine any metrics like location, browser, gender etc. which shed some light on how your audience interacts with your website. In case you implement this [after] the site goes live, you will lose out on valuable information and have no method of seeing which elements of your website are unsuccessful or successful right from the beginning. For that reason, we help you register for Google Analytics and implement it for you. Once the website is live, you can monitor page functionality and ascertain why a particular page is successful or unsuccessful based on your analytics.
Maintaining Your Site
Staying relevant is vital; therefore, update your website regularly with blog articles on current industry events, new products and supplies, and company news to help keep people coming back to the website. It's also advisable to check at least monthly to ensure your website is up to date. Our Website Builder is easy to use. After we are done building your site and it goes live, we show you how to use it to make changes to it as needed. If you do not have enough time to do yourself, we can maintain it for you for a fee.
Get A Website Today
Building a website for your business is a low-cost investment that can help you establish credibility and achieve a broader client base than you ever could through traditional marketing techniques.
We are not like any other Web Agency. We don't charge anything upfront or hold you down with contracts. We discuss your project, and if you want to move forward, we build you a website with your input. Once we are done, we show it to you, and if you want to proceed, we charge the setup fee and monthly subscription. If you don't want it in the end, you can cancel, and there is no charge. There is no risk of getting a website with us as we don't charge anything unless you like it and pay the setup fee and monthly subscription. We don't have contracts, so if you want to cancel on a later date, you can do so at any time with no penalty.
We want to help your business get online. Schedule a call with us so we can discuss your project.